Vision and values

Our vision is to be the leading restaurant operator in Northern Europe

Our operations and decisions are steered by our entrepreneurship, people, quality, profitability and responsibility.

Entrepreneurship | we encourage an entrepreneurial attitude in all activities

People | we care about people and treat each other with respect

Quality | quality is essential in everything we do 

Profitability | we aim for profitable and sustainable growth

Sustainability | sustainable practices require everyone’s commitment